The internet is a valued platform the world over. Many people in the world use the internet for many activities. There are those who use it for advertisement. There are those who build brands using online presence. Then there are others who use the internet as a platform to build brand names that are actually personal names. Creating of a brand from your own name starts with creating an online profile.
It is easy to create an online identity. Management of the profile is however not as easy. The reason is that search engines generally reveal everything about your if a name is searched. Sometimes you want only some parts of your life revealed on search engines. This poses a problem. You want only some parts of your life revealed. How can you achieve this?
Search engine optimization is important when it comes to online identity management. The advantage of using search engines is that you are in control of determining what appears. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This is in relation to people searching for products that are offered by different competing companies.
The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. The man had court cases that affected his name. From the cases, information about his life was revealed. Even his images were attached to the court case as portrayed on online platforms. The problem arises when it comes to searching the person. When you search him, what appears is information about his legal problems. This includes the images taken when he was in custody.
From Michael Bullard situation, there is a problem. Is it possible for him to control what appears on search engines? Can he determine what aspects to appear and what not to appear? Well, there are solutions to people such as Mike Bullard Jr. This is through optimization of what appears online. Using optimization, you actually prioritize specific information to be viewed when your name is searched.
Due to the fact that the popularity of the internet is growing day by day, ensure that you know what appears when your name is searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.
Attributed by: official source